Esta proposta de atividade de INGLÊS é destinada aos estudantes do 9º Ano do Ensino Fundamental – Anos Finais.
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Tips tips for writing an effective advertisement in English:
Define the Purpose
What are you advertising? (Products, services, events, etc.)
Who is your target audience? (Demographics, preferences)
What is the primary goal? (Awareness, conversions, lead generation)
2. Structure the Folder
Organize the content logically so readers can quickly understand the value.
Front Cover
Headline: Catchy, concise, and relevant.
Example: “Revolutionize Your Workspace with Our Innovative Solutions!”
Visuals: High-quality imagery or bold graphics representing your brand.
Logo and Brand Colors: Ensure immediate recognition.
Call-to-Action (CTA): A teaser like “Discover More Inside!”.
Inside Panels
Panel 1: Introduction
Briefly introduce your business or product. Share what makes it unique.
Tagline or mission statement.
Problem-solving focus: What customer pain points are addressed?
Panel 2: Features & Benefits
Highlight key features and benefits of your product/service. Use visuals like icons or photos to enhance readability.
Features: Specifics about the product/service.
Benefits: How these features add value to the customer.
Include testimonials or success stories for credibility.
Panel 3: Additional Details
Pricing plans (if relevant).
Promotions or offers.
Supporting information, e.g., FAQ, certifications, or awards.
Back Cover
Contact Information
Phone, email, website, and social media links.
A QR code for easy access to more details.
Closing CTA
Encourage action, e.g., “Call us today for a free consultation!”.
3. Design Elements
Consistent Branding: Match colors, fonts, and tone with your brand identity.
High-Quality Images: Ensure visuals are sharp and relevant.
Readable Fonts: Use a professional font hierarchy with larger sizes for headlines.
White Space: Avoid overcrowding; give the content room to breathe.
4. Additional Tips
Include value-driven language (e.g., “save time,” “boost productivity”).
Offer an exclusive deal (e.g., limited-time discount or free trial).
Use interactive elements, like detachable coupons or QR codes.
Glossary:
Advertising – Public promotion of a product or service.
Target Audience – The specific group of people aimed at by an advertisement.
Demographics – Statistical characteristics of a population, e.g., age, gender, income.
Conversions – Actions taken by users, like purchases or sign-ups, as a result of advertising.
Headline – The title or main phrase designed to grab attention.
Tagline – A short, catchy phrase representing a brand or product.
Call-to-Action (CTA) – A prompt encouraging immediate action, like “Buy Now!”.
Features – Specific attributes of a product or service.
Benefits – Advantages or positive outcomes a customer gains from a product/service.
Visuals – Images or graphics used to support or enhance the message.
Branding – The identity and image associated with a business.
Testimonials – Customer reviews or endorsements to build trust and credibility.
Promotion – A special offer to boost sales or attract attention.
Layout – The arrangement of text, images, and design elements on a page.
White Space – Empty areas in a design that improve readability and visual appeal.
Leia as dicas para escrever um bom anúncio em e responda as questões abaixo:
QUESTION 1
O principal objetivo de começar um anúncio com um gancho forte é
(A) deixar o público curioso o suficiente para prestar atenção.
(B) fornecer todos os detalhes do produto de imediato.
(C) explicar especificações técnicas separadamente.
(D) oferecer uma lista de descontos imediatamente.
QUESTION 2
Conhecer seu público ao criar um anúncio significa
(A) usar linguagem genérica para atrair todos de uma só vez sem preocupações específicas.
(B) criar mensagens que ressoem com as necessidades e valores de um público específico.
C) focar apenas no apelo emocional sem benefícios práticos e consistentes ra o público.
D) priorizar as preferências do anunciante em vez dos interesses dos clientes em potencial.
QUESTION 3
Com base nas dicas contidas na imagem, crie um anúncio de produto ou serviço em inglês.
QUESTION 4
Explique a importância de um Call to Action (CTA) em um anúncio publicitário. Como ele influencia o comportamento do público e garante que a mensagem atinja seu objetivo?
| Autoria | Profª Drª Sueidy Lourencio |
| Formação | Letras: Português/Inglês – Doutorado em Educação |
| Componente Curricular | Língua Inglesa |
| Habilidade | (EF09LI11) Utilizar recursos verbais e não verbais para construção da persuasão em textos da esfera publicitária, de forma adequada ao contexto de circulação: produção e compreensão. |
| Referências | MAKAR, Barbara W. Primary Phonics. 1. ed. Chicago: Modern Curriculum Press, 2018. KOUSTAFF, Lesley. Oxford Discover. 2. ed. v. 1. Oxford: Oxford University Press, 2018. KOUSTAFF, Lesley. Oxford Discover. 2. ed. v. 2. Oxford: Oxford University Press, 2018. |