Esta proposta de atividade de Língua Inglesa com base no DC/GO – Ampliado e é destinada aos estudantes do 9º Ano do Ensino Fundamental Anos Finais.
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Types of Advertising
Advertising comes in a multitude of forms, each specifically crafted to capture and hold consumer attention in a world increasingly saturated with marketing messages. Traditional print ads, often found in glossy magazines or newspapers, use carefully curated images, vibrant colors, and persuasive words to engage readers. These ads not only introduce consumers to new products and services but also enhance brand visibility by aligning with the publication’s overall tone and audience. Whether it’s a luxurious perfume ad in a fashion magazine or a tech gadget in a business journal, print advertising leverages the tactile experience of physical media to create a lasting impact.
On the radio, the power of sound takes center stage. Jingles, music, and familiar voices breathe life into brands, creating emotional connections through auditory cues. Radio advertising, whether it’s a catchy tune that sticks in the listener’s mind or a relatable voice telling a story, has the unique ability to reach people on the go—whether they’re driving, commuting, or working out. These ads are designed to leave an impression in a limited timeframe, and thanks to the portability of radio, they travel with listeners, providing brands with a constant presence.
Billboards, on the other hand, are the giants of the advertising world, towering over busy highways and city streets. These enormous displays rely on bold, eye-catching visuals and short, punchy slogans to convey a message in the few seconds drivers or pedestrians pass by. The scale and visibility of billboards ensure that even a brief glance leaves a lasting impression. Whether it’s a high-fashion brand promoting a seasonal collection or a fast-food chain advertising its latest deal, billboards dominate urban landscapes, acting as an unavoidable visual statement in the public space.
In the digital realm, advertising takes on a highly personalized and targeted approach. Online banners and pop-up ads leverage the power of cookies and sophisticated algorithms to track user behavior and browsing patterns. These digital tools allow advertisers to present consumers with tailored products and services, often based on their recent searches or online activities. This hyper-focused approach aims to capture attention by offering relevant content, making it more likely for users to click through and engage. The dynamic nature of digital advertising, with its capacity for real-time updates and changes, also means that brands can constantly refine their strategies to better appeal to target demographics.
Social media has revolutionized the way brands connect with consumers. Influencers, through engaging posts, stories, and even live streams, offer brands a personal, authentic touch. By sharing products they use or recommend with their followers, influencers create a sense of trust and relatability, often fostering deeper connections between brands and consumers. In the fast-paced, ever-changing landscape of social media, these interactions happen in real time, allowing brands to adapt quickly to trends and consumer feedback, ensuring that their marketing remains relevant and engaging.
Email marketing is another key component in the advertising arsenal, offering a direct and personalized channel to reach consumers. Through promotions, newsletters, and special offers, email campaigns keep customers informed and engaged. Whether it’s an enticing discount code, an announcement of a new product line, or a reminder about an abandoned shopping cart, email marketing provides a consistent way for brands to stay top-of-mind. Additionally, with the rise of automated email marketing systems, companies can now send targeted campaigns based on user behavior, ensuring that the right message reaches the right audience at the right time.
Product placements, commonly seen in movies and TV shows, are a more subtle yet highly effective advertising strategy. By seamlessly integrating products into the narrative of a film or a series, brands are able to position themselves in a context that feels natural to viewers. Whether it’s a car driven by a main character or a soda brand prominently featured on a table, these placements serve as endorsements within the entertainment world, subtly reinforcing the brand’s appeal without the overt feel of a traditional commercial.
Ultimately, advertising today is a multi-faceted, complex industry that employs a wide range of techniques, each with its own unique strengths and strategies. From the tactile experience of print media to the personalized precision of digital campaigns, advertisers continually innovate to engage their audiences. As technology evolves and consumer behavior shifts, advertising must adapt, finding new ways to drive success in the highly competitive world of commerce. Whether it’s through traditional methods like print and radio or the cutting-edge strategies of digital and social media, the goal remains the same: to connect with consumers, build brand loyalty, and drive business growth.
Glossary:
Advertising – Publicidade
Consumer – Consumidor
Brand – Marca
Message – Mensagem
Product – Produto
Service – Serviço
Market – Mercado
Billboard – Outdoor
Influencer – Influenciador
Promotion – Promoção
Discount – Desconto
Campaign – Campanha
Audience – Audiência
Email – EmailEngagement – Engajamento
Leia o texto abaixo sobre os tipos de advertising e responda as questões sobre o mesmo:
Types of Advertising
 | Ana: Have you noticed how many types of ads we see daily? Lucas: Definitely, they’re everywhere—billboards, social media, radio. Ana: Each type works differently. Print ads use images, while radio uses jingles to grab attention. Lucas: Online ads are even more targeted. They follow your searches! Ana: And social media ads feel personal with influencers promoting products. Lucas: True! I also get a lot of discount emails, but product placements in movies are really subtle. Ana: Which type influences you the most? Lucas: Online ads—they’re so personalized! Ana: Same here. It’s amazing how they all work. |
QUESTION 1
Segundo Lucas, o tipo de anúncio que é mais personalizado é
(A) outdoors
(B) anúncios em redes sociais
(C) anúncios online
(D) anúncios de rádio
QUESTION 2
O meio que usa jingles e vozes para promover marcas é
(A) anúncios impressos
(B) outdoors
(C) rádio
(D) email marketing
QUESTION 3
O tipo de anúncio que Ana menciona como sendo mais pessoal é
(A) anúncio impresso
(B) anúncio em redes sociais
(C) email marketing
(D) a colocação de produtos
QUESTION 4
Complete os types of advertising:
(A) B__NN__R__
(B) B__OA__CA__T
(C) __IGI__A__
(D) E__A__L
(E) O__LI__E
(F) OU__DO__R
(G) PR__N__
(H) RA__I__
(I) TE__ E__IS__ON
QUESTION 5
Encontre os seguintes types of advertising no caça palavras abaixo:
Types of Advertising
As palavras deste caça palavras estão escondidas na horizontal, vertical e diagonal, sem palavras ao contrário.
- BANNERS
- BROADCAST
- DIGITAL
- ONLINE
- OUTDOOR
- RADIO
- TELEVISION
| Autoria | Profª Drª Sueidy Lourencio |
| Formação | Letras: Português/Inglês – Doutorado em Educação |
| Componente Curricular | Língua Inglesa |
| Habilidade | (EF09LI05-A) Ler diversos textos publicitários e de propaganda para identificarrecursos de persuasão (escolha e jogo de palavras, uso de cores e imagens,tamanho de letras), utilizados nas mídias como elementos de convencimento. |
| Referências | MAKAR, Barbara W. Primary Phonics. 1. ed. Chicago: Modern Curriculum Press, 2018. KOUSTAFF, Lesley. Oxford Discover. 2. ed. v. 1. Oxford: Oxford University Press, 2018. KOUSTAFF, Lesley. Oxford Discover. 2. ed. v. 2. Oxford: Oxford University Press, 2018. |