{"id":190932,"date":"2024-11-27T15:42:28","date_gmt":"2024-11-27T18:42:28","guid":{"rendered":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/?post_type=ensino_fundamental&p=190932"},"modified":"2024-12-05T15:00:43","modified_gmt":"2024-12-05T18:00:43","slug":"lingua-inglesa-tips-for-writing-advertisings","status":"publish","type":"ensino_fundamental","link":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/ensino_fundamental\/lingua-inglesa-tips-for-writing-advertisings\/","title":{"rendered":"L\u00edngua Inglesa: Tips for writing Advertisings"},"content":{"rendered":"\n

Esta proposta de atividade de INGL\u00caS \u00e9 destinada aos estudantes do 9\u00ba Ano do Ensino Fundamental \u2013 Anos Finais.<\/strong><\/p>\n\n\n\n

<\/p>\n\n\n\n

\n
BAIXE A ATIVIDADE<\/a><\/div>\n\n\n\n
BAIXE OS SLIDES <\/a><\/div>\n\n\n\n
BAIXE O TEXTO<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Imagem criada no canva.com<\/p>\n\n\n\n

Tips tips for writing an effective advertisement in English:<\/p>\n\n\n\n

Define the Purpose<\/strong><\/h3>\n\n\n\n

What are you advertising? (Products, services, events, etc.)<\/p>\n\n\n\n

Who is your target audience? (Demographics, preferences)<\/p>\n\n\n\n

What is the primary goal? (Awareness, conversions, lead generation)<\/p>\n\n\n\n

2. Structure the Folder<\/strong><\/h3>\n\n\n\n

Organize the content logically so readers can quickly understand the value.<\/p>\n\n\n\n

Front Cover<\/strong><\/h4>\n\n\n\n

Headline<\/strong>: Catchy, concise, and relevant.
Example<\/em>: “Revolutionize Your Workspace with Our Innovative Solutions!”<\/em><\/p>\n\n\n\n

Visuals<\/strong>: High-quality imagery or bold graphics representing your brand.<\/p>\n\n\n\n

Logo and Brand Colors<\/strong>: Ensure immediate recognition.<\/p>\n\n\n\n

Call-to-Action (CTA)<\/strong>: A teaser like “Discover More Inside!”<\/em>.<\/p>\n\n\n\n

Inside Panels<\/strong><\/h4>\n\n\n\n

Panel 1: Introduction<\/strong>
<\/strong>Briefly introduce your business or product. Share what makes it unique.<\/p>\n\n\n\n

Tagline or mission statement.<\/p>\n\n\n\n

Problem-solving focus: What customer pain points are addressed?<\/p>\n\n\n\n

Panel 2: Features & Benefits<\/strong>
<\/strong>Highlight key features and benefits of your product\/service. Use visuals like icons or photos to enhance readability.<\/p>\n\n\n\n

Features<\/strong>: Specifics about the product\/service.<\/p>\n\n\n\n

Benefits<\/strong>: How these features add value to the customer.<\/p>\n\n\n\n

Include testimonials or success stories for credibility.<\/p>\n\n\n\n

Panel 3: Additional Details<\/strong><\/p>\n\n\n\n

Pricing plans (if relevant).<\/p>\n\n\n\n

Promotions or offers.<\/p>\n\n\n\n

Supporting information, e.g., FAQ, certifications, or awards.<\/p>\n\n\n\n

Back Cover<\/strong><\/h4>\n\n\n\n

Contact Information<\/strong><\/p>\n\n\n\n

Phone, email, website, and social media links.<\/p>\n\n\n\n

A QR code for easy access to more details.<\/p>\n\n\n\n

Closing CTA<\/strong>
<\/strong>Encourage action, e.g., “Call us today for a free consultation!”<\/em>.<\/p>\n\n\n\n

3. Design Elements<\/strong><\/h3>\n\n\n\n

Consistent Branding<\/strong>: Match colors, fonts, and tone with your brand identity.<\/p>\n\n\n\n

High-Quality Images<\/strong>: Ensure visuals are sharp and relevant.<\/p>\n\n\n\n

Readable Fonts<\/strong>: Use a professional font hierarchy with larger sizes for headlines.<\/p>\n\n\n\n

White Space<\/strong>: Avoid overcrowding; give the content room to breathe.<\/p>\n\n\n\n

4. Additional Tips<\/strong><\/h3>\n\n\n\n

Include value-driven language<\/strong> (e.g., \u201csave time,\u201d \u201cboost productivity\u201d).<\/p>\n\n\n\n

Offer an exclusive deal<\/strong> (e.g., limited-time discount or free trial).<\/p>\n\n\n\n

Use interactive elements<\/strong>, like detachable coupons or QR codes.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Glossary:<\/strong><\/p>\n\n\n\n

Advertising<\/strong> – Public promotion of a product or service.<\/p>\n\n\n\n

Target Audience<\/strong> – The specific group of people aimed at by an advertisement.<\/p>\n\n\n\n

Demographics<\/strong> – Statistical characteristics of a population, e.g., age, gender, income.<\/p>\n\n\n\n

Conversions<\/strong> – Actions taken by users, like purchases or sign-ups, as a result of advertising.<\/p>\n\n\n\n

Headline<\/strong> – The title or main phrase designed to grab attention.<\/p>\n\n\n\n

Tagline<\/strong> – A short, catchy phrase representing a brand or product.<\/p>\n\n\n\n

Call-to-Action (CTA)<\/strong> – A prompt encouraging immediate action, like “Buy Now!”<\/em>.<\/p>\n\n\n\n

Features<\/strong> – Specific attributes of a product or service.<\/p>\n\n\n\n

Benefits<\/strong> – Advantages or positive outcomes a customer gains from a product\/service.<\/p>\n\n\n\n

Visuals<\/strong> – Images or graphics used to support or enhance the message.<\/p>\n\n\n\n

Branding<\/strong> – The identity and image associated with a business.<\/p>\n\n\n\n

Testimonials<\/strong> – Customer reviews or endorsements to build trust and credibility.<\/p>\n\n\n\n

Promotion<\/strong> – A special offer to boost sales or attract attention.<\/p>\n\n\n\n

Layout<\/strong> – The arrangement of text, images, and design elements on a page.<\/p>\n\n\n\n

White Space<\/strong> – Empty areas in a design that improve readability and visual appeal.<\/p>\n\n\n\n

\n\n\n\n

Leia as dicas para escrever um bom an\u00fancio em e responda as quest\u00f5es abaixo: <\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

QUESTION 1<\/strong><\/p>\n\n\n\n

O principal objetivo de come\u00e7ar um an\u00fancio com um gancho forte \u00e9<\/p>\n\n\n\n

(A) deixar o p\u00fablico curioso o suficiente para prestar aten\u00e7\u00e3o.<\/p>\n\n\n\n

(B) fornecer todos os detalhes do produto de imediato.<\/p>\n\n\n\n

(C) explicar especifica\u00e7\u00f5es t\u00e9cnicas separadamente.<\/p>\n\n\n\n

(D) oferecer uma lista de descontos imediatamente.<\/p>\n\n\n\n

QUESTION 2<\/strong><\/p>\n\n\n\n

Conhecer seu p\u00fablico ao criar um an\u00fancio significa<\/p>\n\n\n\n

(A) usar linguagem gen\u00e9rica para atrair todos de uma s\u00f3 vez sem preocupa\u00e7\u00f5es espec\u00edficas. <\/p>\n\n\n\n

(B) criar mensagens que ressoem com as necessidades e valores de um p\u00fablico espec\u00edfico.<\/p>\n\n\n\n

C) focar apenas no apelo emocional sem benef\u00edcios pr\u00e1ticos e consistentes ra o p\u00fablico. <\/p>\n\n\n\n

D) priorizar as prefer\u00eancias do anunciante em vez dos interesses dos clientes em potencial.<\/p>\n\n\n\n

QUESTION 3<\/strong><\/p>\n\n\n\n

Com base nas dicas contidas na imagem, crie um an\u00fancio de produto ou servi\u00e7o em ingl\u00eas. <\/p>\n\n\n\n

QUESTION 4<\/strong><\/p>\n\n\n\n

Explique a import\u00e2ncia de um Call to Action (CTA) em um an\u00fancio publicit\u00e1rio. Como ele influencia o comportamento do p\u00fablico e garante que a mensagem atinja seu objetivo?<\/p>\n\n\n\n

\n\n\n\n
Autoria<\/strong><\/td>Prof\u00aa Dr\u00aa Sueidy Lourencio<\/td><\/tr>
Forma\u00e7\u00e3o<\/strong><\/td>Letras: Portugu\u00eas\/Ingl\u00eas – Doutorado em Educa\u00e7\u00e3o<\/td><\/tr>
Componente Curricular<\/strong><\/td>L\u00edngua Inglesa<\/td><\/tr>
Habilidade<\/strong><\/td>(EF09LI11) Utilizar recursos verbais e n\u00e3o verbais para constru\u00e7\u00e3o da persuas\u00e3o em textos da esfera publicit\u00e1ria, de forma adequada ao contexto de circula\u00e7\u00e3o: produ\u00e7\u00e3o e compreens\u00e3o.<\/td><\/tr>
Refer\u00eancias<\/strong><\/td>MAKAR, Barbara W. Primary Phonics. 1. ed. Chicago: Modern Curriculum Press, 2018.
KOUSTAFF, Lesley. Oxford Discover. 2. ed. v. 1. Oxford: Oxford University Press, 2018.
KOUSTAFF, Lesley. Oxford Discover. 2. ed. v. 2. Oxford: Oxford University Press, 2018.
<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"author":37,"featured_media":190936,"template":"","ef_categoria":[16,37],"ef_ano":[92],"ef_componente":[101],"class_list":["post-190932","ensino_fundamental","type-ensino_fundamental","status-publish","has-post-thumbnail","hentry","ef_categoria-ciclo-da-adolescencia-hi","ef_categoria-experiencias-e-curiosidades-ciclo-da-adolescencia-hi","ef_ano-9o-ano","ef_componente-lingua-inglesa","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/ensino_fundamental\/190932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/ensino_fundamental"}],"about":[{"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/types\/ensino_fundamental"}],"author":[{"embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/users\/37"}],"version-history":[{"count":3,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/ensino_fundamental\/190932\/revisions"}],"predecessor-version":[{"id":191261,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/ensino_fundamental\/190932\/revisions\/191261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/media\/190936"}],"wp:attachment":[{"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/media?parent=190932"}],"wp:term":[{"taxonomy":"ef_categoria","embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/ef_categoria?post=190932"},{"taxonomy":"ef_ano","embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/ef_ano?post=190932"},{"taxonomy":"ef_componente","embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/ef_componente?post=190932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}