{"id":5145,"date":"2020-09-28T07:00:00","date_gmt":"2020-09-28T10:00:00","guid":{"rendered":"http:\/\/sme.goiania.go.gov.br\/conexaoescola\/?post_type=eaja&#038;p=5145"},"modified":"2021-11-16T16:01:30","modified_gmt":"2021-11-16T18:01:30","slug":"texto-publicitario","status":"publish","type":"eaja","link":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/eaja\/texto-publicitario\/","title":{"rendered":"Ingl\u00eas &#8211; Texto Publicit\u00e1rio"},"content":{"rendered":"\n<p class=\"has-background has-medium-font-size\" style=\"background-color:#ccefb2\">Voc\u00ea sabe o que \u00e9 um texto publicit\u00e1rio? E um slogan? Conhece a imagem abaixo?<\/p>\n\n\n\n<figure class=\"wp-block-gallery alignwide columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img fetchpriority=\"high\" decoding=\"async\" width=\"400\" height=\"400\" src=\"http:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-content\/uploads\/2020\/09\/always-coca-cola-logo-vector-e1600980129230.png\" alt=\"\" data-id=\"5147\" data-full-url=\"http:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-content\/uploads\/2020\/09\/always-coca-cola-logo-vector-e1600980129230.png\" data-link=\"http:\/\/sme.goiania.go.gov.br\/conexaoescola\/?attachment_id=5147\" class=\"wp-image-5147\" srcset=\"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-content\/uploads\/2020\/09\/always-coca-cola-logo-vector-e1600980129230.png 400w, https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-content\/uploads\/2020\/09\/always-coca-cola-logo-vector-e1600980129230-300x300.png 300w, https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-content\/uploads\/2020\/09\/always-coca-cola-logo-vector-e1600980129230-150x150.png 150w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"blocks-gallery-item__caption\">Fonte: <a rel=\"noreferrer noopener\" href=\"https:\/\/logosvector.net\/download-always-coca-cola-logo-vector-eps.html\" target=\"_blank\">https:\/\/logosvector.net\/download-always-coca-cola-logo-vector-eps.html<\/a><\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">A imagem (dispon\u00edvel em: <a rel=\"noreferrer noopener\" href=\"https:\/\/logosvector.net\/download-always-coca-cola-logo-vector-eps.html\" target=\"_blank\">https:\/\/logosvector.net\/download-always-coca-cola-logo-vector-eps.html<\/a>) \u00e9 do produto\/refrigerante COCA COLA com o slogan: Always Coca Cola, escrito em 5 l\u00ednguas diferentes. Em portugu\u00eas o slogan ficaria: Sempre Coca Cola. Voc\u00eas se lembram da m\u00fasica tema da Coca Cola? Vamos relembrar?<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Atividade 1:<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Acesse o link a seguir e confira a m\u00fasica tema de Sempre Coca Cola . ele servir\u00e1 para voc\u00ea relembrar ou conhecer, caso n\u00e3o o conhe\u00e7a. <a href=\"https:\/\/www.youtube.com\/watch?v=Cxylthzo5Cg\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.youtube.com\/watch?v=Cxylthzo5Cg<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<p class=\"responsive-video-wrap clr\"><iframe title=\"Sempre Coca Cola\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Cxylthzo5Cg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div><figcaption>&#8220;Sempre Coca Cola&#8221; &#8211; Canal: <a href=\"https:\/\/www.youtube.com\/channel\/UC_TzGw-Wd-rhnGEIi8GUBpQ\">Mauricio de Mattos<\/a> &#8211;<br>Fonte: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=Cxylthzo5Cg\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=Cxylthzo5Cg<\/a><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;Atividade 2:<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Acesse o link abaixo e assista ao v\u00eddeo \u201cO texto publicit\u00e1rio\u201d para entender o que \u00e9 um texto publicit\u00e1rio e para que ele \u00e9 usado. Fa\u00e7a anota\u00e7\u00f5es, em seu caderno, sobre os itens explicados no v\u00eddeo.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<p class=\"responsive-video-wrap clr\"><iframe title=\"O texto publicit\u00e1rio\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/Cq74uTITEzI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div><figcaption>&#8220;O texto publicit\u00e1rio&#8221; &#8211; Canal: Evolucional &#8211; <br>Fonte: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=Cq74uTITEzI\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=Cq74uTITEzI<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Atividade 3:<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Acesse o link abaixo e assista ao v\u00eddeo \u201cComo criar um slogan inesquec\u00edvel\u201d. Fa\u00e7a anota\u00e7\u00f5es, no seu caderno, sobre o que considerar mais relevante na cria\u00e7\u00e3o do slogan. <a href=\"https:\/\/www.youtube.com\/watch?v=MtB8TGZtOFY\">https:\/\/www.youtube.com\/watch?v=MtB8TGZtOFY<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<p class=\"responsive-video-wrap clr\"><iframe title=\"COMO CRIAR UM SLOGAN INESQUEC\u00cdVEL\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/MtB8TGZtOFY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div><figcaption>&#8220;COMO CRIAR UM SLOGAN INESQUEC\u00cdVEL&#8221; &#8211; Canal: Forasteiro &#8211;<br>Fonte: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=MtB8TGZtOFY\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=MtB8TGZtOFY<\/a><\/figcaption><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Atividade 4:<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Acesse o link abaixo sobre a evolu\u00e7\u00e3o dos an\u00fancios publicit\u00e1rios, e anote, em seu caderno, as marcas que voc\u00ea conhece:<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/blogdakado.wordpress.com\/tag\/levis\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/blogdakado.wordpress.com\/tag\/levis\/<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;Atividade 5:<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">A partir das informa\u00e7\u00f5es contidas nos v\u00eddeos das atividades 2 e 3 e nas imagens da atividade 4 crie, em seu caderno, um produto e elabore um slogan para esse produto. N\u00e3o se esque\u00e7a de utilizar uma frase bem chamativa que atraia quem leia para a compra dele. Compartilhe com seus amigos e familiares tanto o que aprendeu sobre publicidade quanto a sua cria\u00e7\u00e3o.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-table is-style-regular\"><table><tbody><tr><td>Link(s) da(s) imagem(s) e\/ou v\u00eddeo(s)<\/td><td><a rel=\"noreferrer noopener\" href=\"https:\/\/logosvector.net\/download-always-coca-cola-logo-vector-eps.html\" target=\"_blank\">https:\/\/logosvector.net\/download-always-coca-cola-logo-vector-eps.html<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=Cq74uTITEzI\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=Cq74uTITEzI<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=MtB8TGZtOFY\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=MtB8TGZtOFY<\/a> <br><a rel=\"noreferrer noopener\" href=\"https:\/\/blogdakado.wordpress.com\/tag\/levis\/\" target=\"_blank\">https:\/\/blogdakado.wordpress.com\/tag\/levis\/<\/a> <a href=\"https:\/\/www.youtube.com\/watch?v=Cxylthzo5Cg\">https:\/\/www.youtube.com\/watch?v=Cxylthzo5Cg<\/a><\/td><\/tr><tr><td>Saiba Mais | Refer\u00eancias:<\/td><td><a rel=\"noreferrer noopener\" href=\"https:\/\/logosvector.net\/download-always-coca-cola-logo-vector-eps.html\" target=\"_blank\">https:\/\/logosvector.net\/download-always-coca-cola-logo-vector-eps.html <\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=Cq74uTITEzI\" target=\"_blank\">https:\/\/www.youtube.<\/a><a href=\"https:\/\/www.youtube.com\/watch?v=Cq74uTITEzI\">com\/watch?v=Cq74uTITEzI<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=MtB8TGZtOFY\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=MtB8TGZtOFY<\/a><br><a rel=\"noreferrer noopener\" href=\"https:\/\/blogdakado.wordpress.com\/tag\/levis\/\" target=\"_blank\">https:\/\/blogdakado.wordpress.com\/tag\/levis\/<\/a> <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=Cxylthzo5Cg\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=Cxylthzo5Cg<\/a><\/td><\/tr><tr><td>Componente(s) Curricular(res)<\/td><td>Linguagens \u2013 L\u00edngua Inglesa<\/td><\/tr><tr><td>Objetivos de Aprendizagem e Desenvolvimento<\/td><td>(EAJALI0806) Ler e compreender as particularidades de textos publicit\u00e1rios, buscando identificar os recursos de persuas\u00e3o (escolha e jogo de palavras, uso de cores e imagens, tamanho de letras, entre outros;). (EAJALI0807) Inferir o sentido do repert\u00f3rio lexical (palavras, express\u00f5es e estruturas gramaticais) em textos de cunho publicit\u00e1rio: panfletos, an\u00fancios, folhetos, <em>marketing<\/em> digital, entre outros.<\/td><\/tr><tr><td>Professora:<\/td><td>Fl\u00e1via Borges Santa B\u00e1rbara Silva<\/td><\/tr><tr><td>Institui\u00e7\u00e3o Educacional:<\/td><td>Escola Municipal Abr\u00e3o Rassi<\/td><\/tr><tr><td>CRE:<\/td><td>Jarbas Jayme<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"author":27,"featured_media":5146,"template":"","meta":{"_acf_changed":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":""},"eaja_categoria":[69],"serie":[100],"eaja_componente":[102],"class_list":["post-5145","eaja","type-eaja","status-publish","has-post-thumbnail","hentry","eaja_categoria-2o-segmento-7a-e-8a-serie","serie-8a-serie","eaja_componente-lingua-inglesa","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/eaja\/5145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/eaja"}],"about":[{"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/types\/eaja"}],"author":[{"embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/users\/27"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/media\/5146"}],"wp:attachment":[{"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/media?parent=5145"}],"wp:term":[{"taxonomy":"eaja_categoria","embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/eaja_categoria?post=5145"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/serie?post=5145"},{"taxonomy":"eaja_componente","embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/eaja_componente?post=5145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}