{"id":37884,"date":"2020-10-19T07:00:00","date_gmt":"2020-10-19T10:00:00","guid":{"rendered":"http:\/\/sme.goiania.go.gov.br\/conexaoescola\/?post_type=eaja&#038;p=37884"},"modified":"2021-11-16T15:48:37","modified_gmt":"2021-11-16T17:48:37","slug":"o-texto-jornalistico-e-publicitario-suas-caracteristicas","status":"publish","type":"eaja","link":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/eaja\/o-texto-jornalistico-e-publicitario-suas-caracteristicas\/","title":{"rendered":"Ingl\u00eas &#8211; O texto jornal\u00edstico e publicit\u00e1rio \u2013 suas caracter\u00edsticas"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Ol\u00e1! Nesta aula voc\u00ea vai conhecer um pouco sobre g\u00eaneros de linguagem, em espec\u00edfico sobre o g\u00eanero jornal\u00edstico e a propaganda. Voc\u00ea vai perceber que muitas palavras dos textos est\u00e3o em ingl\u00eas. Chamamos isso de estrangeirismo, os textos jornal\u00edsticos s\u00e3o ricos em termos da l\u00edngua inglesa. Aproveite ent\u00e3o para aprender um pouco sobre tudo isso.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Atividade 1<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Clique no link abaixo e assista o v\u00eddeo.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<p class=\"responsive-video-wrap clr\"><iframe title=\"G\u00eaneros Jornal\u00edsticos - Brasil Escola\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/liYbOndd0cA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div><figcaption>&#8220;G\u00eaneros Jornal\u00edsticos &#8211; Brasil Escola&#8221; &#8211; Canal: Brasil Escola &#8211;<br>Link: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=liYbOndd0cA&amp;feature=emb_logo\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=liYbOndd0cA&amp;feature=emb_logo<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">De acordo com o v\u00eddeo, em seu caderno, responda: quais s\u00e3o as caracter\u00edsticas do g\u00eanero jornal\u00edstico?<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Atividade 2<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">Clique no link abaixo e assista o v\u00eddeo.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<p class=\"responsive-video-wrap clr\"><iframe title=\"Ingl\u00eas no Enem: Quest\u00f5es com Texto Publicit\u00e1rio - Brasil Escola\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/m_i_6vdleGA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<\/div><figcaption>&#8220;Ingl\u00eas no Enem: Quest\u00f5es com Texto Publicit\u00e1rio &#8211; Brasil Escola&#8221; &#8211; Canal: Brasil Escola &#8211;<br>Link: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=m_i_6vdleGA&amp;feature=emb_logo\" target=\"_blank\">https:\/\/www.youtube.com\/watch?v=m_i_6vdleGA&amp;feature=emb_logo<\/a><\/figcaption><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Em seu caderno cite duas caracter\u00edsticas do texto publicit\u00e1rio conforme o v\u00eddeo.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-very-light-gray-color has-vivid-cyan-blue-background-color has-text-color has-background has-medium-font-size\">Saiba Mais | Refer\u00eancias<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Leia os textos dispon\u00edveis:<\/p>\n\n\n\n<p class=\"has-text-align-center has-vivid-purple-color has-very-light-gray-background-color has-text-color has-background has-medium-font-size\"><a href=\"https:\/\/brasilescola.uol.com.br\/redacao\/a-propaganda-persuasao.htm\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/brasilescola.uol.com.br\/redacao\/a-propaganda-persuasao.htm<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center has-vivid-purple-color has-very-light-gray-background-color has-text-color has-background has-medium-font-size\"><a rel=\"noreferrer noopener\" href=\"https:\/\/www.portugues.com.br\/redacao\/o-anuncio-publicitario---uma-analise-linguistica-.html\" target=\"_blank\">https:\/\/www.portugues.com.br\/redacao\/o-anuncio-publicitario&#8212;uma-analise-linguistica-.html<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<figure class=\"wp-block-table alignfull is-style-regular\"><table><tbody><tr><td>Componente(s) Curricular(res)<\/td><td>L\u00edngua Estrangeira \u2013 Ingl\u00eas e L\u00edngua Portuguesa<\/td><\/tr><tr><td>Objetivos de Aprendizagem e Desenvolvimento<\/td><td>(EAJALI0806) Ler e compreender as particularidades de textos publicit\u00e1rios, buscando identificar os recursos de persuas\u00e3o (escolha e jogo de palavras, uso de cores e imagens, tamanho de letras, entre outros;). &nbsp;(EAJALI0807) Inferir o sentido do repert\u00f3rio lexical (palavras, express\u00f5es e estruturas gramaticais) em textos de cunho publicit\u00e1rio: panfletos, an\u00fancios, folhetos, <em>marketing<\/em> digital, entre outros<strong>.<\/strong> EAJALI0810) Identificar os principais argumentos que subsidiam os textos jornal\u00edsticos e publicit\u00e1rios. (EAJALP0803) Ler e estabelecer os efeitos de sentido entre imagem e texto verbal.<\/td><\/tr><tr><td>Professor<\/td><td>Ivanilda Alves de Oliveira<\/td><\/tr><tr><td>Institui\u00e7\u00e3o Educacional<\/td><td>Escola Joel Marcelino de Oliveira<\/td><\/tr><tr><td>CRE<\/td><td>Bretas<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\">EAJA \u2013 Experi\u00eancias e Curiosidades \u2013 2\u00b0 Segmento \u2013 7\u00aa a 8\u00aa s\u00e9ries<\/p>\n","protected":false},"author":27,"featured_media":37886,"template":"","meta":{"_acf_changed":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":""},"eaja_categoria":[69],"serie":[100],"eaja_componente":[102],"class_list":["post-37884","eaja","type-eaja","status-publish","has-post-thumbnail","hentry","eaja_categoria-2o-segmento-7a-e-8a-serie","serie-8a-serie","eaja_componente-lingua-inglesa","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/eaja\/37884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/eaja"}],"about":[{"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/types\/eaja"}],"author":[{"embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/users\/27"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/media\/37886"}],"wp:attachment":[{"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/media?parent=37884"}],"wp:term":[{"taxonomy":"eaja_categoria","embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/eaja_categoria?post=37884"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/serie?post=37884"},{"taxonomy":"eaja_componente","embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/eaja_componente?post=37884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}