{"id":164464,"date":"2023-06-06T14:14:53","date_gmt":"2023-06-06T17:14:53","guid":{"rendered":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/?post_type=eaja&p=164464"},"modified":"2024-06-18T14:59:21","modified_gmt":"2024-06-18T17:59:21","slug":"lingua-inglesa-types-of-advertising","status":"publish","type":"eaja","link":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/eaja\/lingua-inglesa-types-of-advertising\/","title":{"rendered":"L\u00edngua Inglesa: Types of Advertising"},"content":{"rendered":"\n

Esta proposta de atividade de L\u00cdNGUA INGLESA \u00e9 destinada aos estudantes do 6\u00b0 Per\u00edodo da Educa\u00e7\u00e3o de Jovens e Adultos \u2013 EJA.<\/strong><\/p>\n\n\n\n

\n
BAIXAR ATIVIDADE<\/a><\/div>\n\n\n\n
BAIXAR SLIDES<\/a><\/div>\n\n\n\n
BAIXAR TEXTO<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dispon\u00edvel em: https:\/\/www.canva.com\/design\/DAFlEOvyd0U\/f9twrBQ4b6l2f1qNfo5tPg\/edit<\/a>  , acesso em 30, Mai. 2023<\/p>\n\n\n\n

Types of Advertising<\/strong><\/p>\n\n\n\n

Advertising takes many forms, each with its unique way of delivering messages to the audience. Radio waves carry advertisements through the air, reaching listeners who tune in to various stations. This method allows for auditory engagement, making it effective for conveying messages to people on the go.<\/p>\n\n\n\n

Television advertising involves presenting stories and visuals on TV screens. These ads are crafted to capture viewers’ attention and promote products and services through a combination of sight and sound. This medium is powerful because it can demonstrate a product’s use and appeal directly to the audience.<\/p>\n\n\n\n

In print media, newspapers provide space for advertisements that shine amidst the news. These ads promote various products and services, targeting readers who engage with the printed word. Online banners are another popular form of advertising. They catch the eye of internet users as they browse websites, leading to increased clicks and views.<\/p>\n\n\n\n

Leaflets and flyers offer a tangible way to spread information. Handed out directly to people, these printed materials are effective in expanding the reach of a message. Outdoor signs, such as billboards, display advertisements in public spaces, making them visible to anyone passing by.<\/p>\n\n\n\n

Broadcasts also fill the airwaves, from traditional radio to modern podcasts. These audio advertisements reach listeners across different platforms, ensuring widespread coverage. Magazines provide advertising space to reach niche audiences interested in specific topics, offering a way to connect with readers on a deeper level.<\/p>\n\n\n\n

Each advertising method has its own appeal and effectiveness. Whether traditional or new, the world of advertising continues to evolve, constantly finding new ways to make an impact and reach audiences. This diverse range of methods ensures that advertising remains a vital part of communication in today’s world.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Advertising<\/strong> – Publicidade<\/p>\n\n\n\n

Auditory<\/strong> – Auditivo<\/p>\n\n\n\n

Visuals<\/strong> – Imagens visuais<\/p>\n\n\n\n

Engagement<\/strong> – Engajamento<\/p>\n\n\n\n

Print media<\/strong> – M\u00eddia impressa<\/p>\n\n\n\n

Banners<\/strong> – Banners<\/p>\n\n\n\n

Leaflets<\/strong> – Folhetos<\/p>\n\n\n\n

Flyers<\/strong> – Panfletos<\/p>\n\n\n\n

Billboards<\/strong> – Outdoors<\/p>\n\n\n\n

Broadcasts<\/strong> – Transmiss\u00f5es<\/p>\n\n\n\n

Podcasts<\/strong> – PodcastsCoverage<\/strong> – Cobertura<\/p>\n\n\n\n

<\/p>\n\n\n\n

QUESTION 1<\/strong><\/p>\n\n\n\n

A vantagem dos banners online \u00e9 que<\/p>\n\n\n\n

(A) eles s\u00e3o baratos<\/p>\n\n\n\n

(B) eles s\u00e3o eficazes em alcan\u00e7ar o p\u00fablico<\/p>\n\n\n\n

(C) eles t\u00eam um grande alcance geogr\u00e1fico<\/p>\n\n\n\n

(D) eles s\u00e3o f\u00e1ceis de criar<\/p>\n\n\n\n

QUESTION 2<\/strong><\/p>\n\n\n\n

Uma vantagem dos folhetos e panfletos \u00e9 que<\/p>\n\n\n\n

(A) eles s\u00e3o baratos<\/p>\n\n\n\n

(B) eles podem ser entregues diretamente \u00e0s pessoas<\/p>\n\n\n\n

(C) eles t\u00eam um grande alcance geogr\u00e1fico<\/p>\n\n\n\n

(D) eles s\u00e3o f\u00e1ceis de criar<\/p>\n\n\n\n

QUESTION 3<\/strong><\/p>\n\n\n\n

Os outdoors oferecem <\/p>\n\n\n\n

(A) uma maneira tang\u00edvel de expandir a produ\u00e7\u00e3o<\/p>\n\n\n\n

(B) uma mensagem clara e f\u00e1cil de entender<\/p>\n\n\n\n

(C) uma forma de alcan\u00e7ar um p\u00fablico diverso<\/p>\n\n\n\n

(D) todas as anteriores<\/p>\n\n\n\n

QUESTION 4<\/strong><\/p>\n\n\n\n

A vantagem das transmiss\u00f5es de r\u00e1dio e podcast \u00e9 que<\/p>\n\n\n\n

(A) elas podem ser facilmente visualizadas em um dispositivo m\u00f3vel<\/p>\n\n\n\n

(B) elas t\u00eam um grande alcance geogr\u00e1fico<\/p>\n\n\n\n

(C) elas s\u00e3o f\u00e1ceis de criar<\/p>\n\n\n\n

(D) elas s\u00e3o baratas<\/p>\n\n\n\n

QUESTION 5<\/strong><\/p>\n\n\n\n

Quais s\u00e3o as vantagens e desvantagens de cada tipo de publicidade mencionado no texto?<\/p>\n\n\n\n

QUESTION 6<\/strong><\/p>\n\n\n\n

Encontre os tipos de advertising no ca\u00e7a palavras abaixo:<\/p>\n\n\n\n

<\/p>\n\n\n\n

As palavras deste ca\u00e7a palavras est\u00e3o escondidas na horizontal, vertical e diagonal, sem palavras ao contr\u00e1rio.<\/p>\n\n\n\n

<\/p>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n
\n\n\n\n
Autoria<\/strong><\/td>Prof\u00aa Dr\u00aa Sueidy Lourencio<\/td><\/tr>
Forma\u00e7\u00e3o<\/strong><\/td>Letras Portuguese\/Ingl\u00eas – Doutorado em Educa\u00e7\u00e3o<\/td><\/tr>
Componente Curricular<\/strong><\/td>L\u00edngua Inglesa<\/td><\/tr>
Objetivos de aprendizagem e desenvolvimento<\/strong><\/td>(EJALI0613) Fazer uso de recursos verbais e n\u00e3o verbais para a constru\u00e7\u00e3o da persuas\u00e3o em textos de cunho publicit\u00e1rio
<\/td><\/tr>
Refer\u00eancias<\/strong><\/td>BRASIL. Minist\u00e9rio da Educa\u00e7\u00e3o. Base Nacional Comum Curricular. Bras\u00edlia, 2018.Goi\u00e2nia. Documento Curricular Eja – 2023. Educa\u00e7\u00e3o F\u00edsica. Secretaria Municipal de Educa\u00e7\u00e3o e Esporte. 2023Goi\u00e2nia. Documento Curricular Para a Rede Municipal de Educa\u00e7\u00e3o de Goi\u00e2nia – EJA. Secretaria Municipal de Educa\u00e7\u00e3o e Esporte. 2023Goi\u00e2nia. Organiza\u00e7\u00e3o Pedag\u00f3gica da EJA – 2023. Secretaria Municipal de Educa\u00e7\u00e3o e Esporte. 2022Lei Federal n. 8069, de 13 de Julho de 1990. ECA – Estatuto da Crian\u00e7a e do Adolescente.GLENDINNING, Eric; POHL, Alison. Oxford English for Careers: Technology 2: Student’s Book. Oxford: Oxford University Press, 2011.SWEENEY, Simon. English for Business Communication. 2nd ed. Cambridge: Cambridge University Press, 2003.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
\n","protected":false},"author":37,"featured_media":164468,"template":"","meta":{"_acf_changed":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":""},"eaja_categoria":[69],"serie":[100],"eaja_componente":[102],"class_list":["post-164464","eaja","type-eaja","status-publish","has-post-thumbnail","hentry","eaja_categoria-2o-segmento-7a-e-8a-serie","serie-8a-serie","eaja_componente-lingua-inglesa","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/eaja\/164464","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/eaja"}],"about":[{"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/types\/eaja"}],"author":[{"embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/users\/37"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/media\/164468"}],"wp:attachment":[{"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/media?parent=164464"}],"wp:term":[{"taxonomy":"eaja_categoria","embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/eaja_categoria?post=164464"},{"taxonomy":"serie","embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/serie?post=164464"},{"taxonomy":"eaja_componente","embeddable":true,"href":"https:\/\/sme.goiania.go.gov.br\/conexaoescola\/wp-json\/wp\/v2\/eaja_componente?post=164464"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}